Beautiful Strategy to Elevate Your Business and the World


Great Strategy is felt.

You can feel it in your bones.

It feels Expansive and Magical.

It is Inspiring, Simple, Insightful and Balanced.

Balanced in Heart & Mind, Logic & Intuition, Simplicity & Depth, Art & Science, Profit & Service, Your interests & the World.

I'll work with you to develop Great Strategy for your Company/Product that embodies the above.

If this resonates, please use one of the links below to get in touch.

Current Work

Basis Technologies

Basis is "committed to developing software and services that support the increasingly complex digital media landscape — and to improving the lives of the people working inside it."

We started with a 6-month contract and are now into Year 1 of a 2-year commitment. I continue to provide Strategy Consulting to Basis Technologies on how to continue to elevate their Digital Advertising Platform in the market.

Highlights (past 12 months):
(1) Re-thought Customer Segmentation, leading to some of the "biggest insights into customers" over the past year (VP Product)

(2) Deep Research, Market Analysis and Strategic Guidance on exciting new market opportunity that can completely transform Basis's position in the market.

(3) Research, Analysis and Guidance on new Product capabilities to enhance Product value to existing customers. Guidance adopted into Product Roadmap.


I have 20 years of Product and Strategy experience in Semiconductors (NVIDIA, Semtech), Software (Centro) and Venture Capital (Georgian).

As fun as it was to grow and scale businesses in each of these companies, I was ready for a new challenge.

I wanted to make a difference in the world. And I figured one of the ways to do that is to make a difference for the folks that want to make a difference.

I've accumulated a lot of Knowledge, Skill, Intuition and Patterns of what works, and what doesn't.

If any of this resonates, please get in touch using one of the links below to setup an initial consult.

I also write (somewhat) regularly on Substack and Medium - links included below.

Thank You

My sincere hope is to deliver only insightful and enjoyable content to your inbox.